Covara’s rebrand redefines the insurance landscape with a vibrant identity that is as adaptable as the lives it protects. The project involved crafting a dynamic visual system that balances professionalism with approachability, offering clarity and confidence to clients navigating life’s uncertainties.

Logo design and brand identity

Typography and color palette

Marketing collateral (billboards, tote bags, and cards)

Tagline and brand messaging

Covara’s new look transforms insurance into a more relatable and engaging experience, aligning with the agency’s vision to provide protection for today and confidence for tomorrow. The bold, colorful visuals stand out in a traditionally formal industry, ensuring a fresh and innovative market presence.