Covara Insurance Rebrand
Michael Osawa
Covara Insurance
Fresh, approachable, and confident insurance rebranding.
Overview
Covara’s rebrand redefines the insurance landscape with a vibrant identity that is as adaptable as the lives it protects. The project involved crafting a dynamic visual system that balances professionalism with approachability, offering clarity and confidence to clients navigating life’s uncertainties.
Deliverables
Logo design and brand identity
Typography and color palette
Marketing collateral (billboards, tote bags, and cards)
Tagline and brand messaging
Color Palette
Mock Billboard
Logo + Business Cards
Tote Bag Mockup
Impact
Covara’s new look transforms insurance into a more relatable and engaging experience, aligning with the agency’s vision to provide protection for today and confidence for tomorrow. The bold, colorful visuals stand out in a traditionally formal industry, ensuring a fresh and innovative market presence.
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Posted Jan 18, 2025
A bold rebrand for Covara Insurance, blending vibrant visuals and approachable messaging to redefine modern protection.
