Comprehensive Brand Design for Emerging Natural Energy Drink

For Natty, a natural energy drink brand, I crafted a complete visual identity that includes branding/logo design, packaging design, and 3D art/animation. The objective was to create a fresh and energetic brand image that highlights the natural and vibrant essence of the product.

The logo for Natty exudes a playful yet dynamic feel, perfectly capturing the essence of a natural energy boost. Each flavour variant features a unique colour scheme and fruit illustration, making it easy for consumers to identify their favourite. And to further enhance Natty's visual appeal, I developed 3D art and animations that bring the brand to life. These animations showcase the product in a dynamic and engaging way, highlighting the fresh ingredients and the burst of energy Natty provides.