Tao Group

Powering of a global leader in premium hospitality brand by giving technical support for their systems.

Tao Group is a worldwide hospitality company with establishments across North America, Europe, the Middle East, Asia, and Africa. Our collaboration focuses on powering the brand by giving them technical support for their systems.





Challenge



For over 8 years, we have partnered with the esteemed Hakkasan Group to provide a comprehensive range of user-centered services using Angular and Ruby on Rails. Our close collaboration with the design team has allowed us to gain valuable insights that bridge the gap between user needs and business objectives, ultimately enhancing the overall product value.



Our expertise in product research, information architecture, and event management has enabled us to deliver tailored solutions to meet the unique needs of their guests.

We have designed and developed mobile applications for ticket scanning, using native wrappers for both iOS and Android, as well as serverless websites and services for the leading nightclub management company in Las Vegas.



Following the acquisition of Hakkasan Group by Tao Group, we have continued to support them by integrating all brands and transitioning to ReactJS to remove Angular. Our services for the Tao Group also leverage AWS for the best possible performance and scalability. Providing ongoing maintenance and feature upgrades to their internal and customer-facing offerings, utilizing cutting-edge serverless technologies for both web and mobile experiences.



Solution



• User research Interact with the design team to discover valuable insights that allows to link the users and market to their business viewpoint and grasp the intended product value.
• Product research Gathered the information needed to determine the next stages for the project, based on their user base.
• Information Architecture Created information architecture diagrams and documentations, as well as design systems that reflect every avenue and path that users may follow via the apps or websites.
• Event Management Manages guest lists, VIP reservations and event ticket sales with white-label branding.
• Mobile Applications Help to build Mobile Applications for scanning event tickets, with native wrapper apps for iOS and Android.
• Serverless Help to build the development of websites and serverless services for the biggest nightclub management company in Las Vegas.
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https://www.alamedadev.com/projects/tao