Business Development & Sales Growth Strategy for TLC Company

Work Description: The Little Connection sought to improve its sales performance through a comprehensive business development strategy, incorporating email campaigns, mobile app marketing, and Facebook shopping.

My Contribution: I spearheaded the business development efforts by designing a targeted email marketing campaign, creating automated email flows, and implementing mobile app push notifications. I also led the website overhaul to enhance user experience and boosted brand visibility through social media shoutouts and engaging infographics.

Success Summary: These initiatives resulted in a 30% revenue increase, improved email deliverability rates, and a stronger overall digital presence, demonstrating the effectiveness of a well-rounded business development strategy.