Welcome Email Series
Goal: Nurture and turn leads into customers.
Table of Content
Email 1 (Welcome and Thank You)
Email 2 ( Personal Story and Brand Mission)
Email 3 (Social Proof and Testimonials)
Email 4 ( Meet the Founders, Join the Community)
Email 1
Subject line: You’re in <First Name>!
Thank you for signing up <First Name>. We are so happy to have you here.
Let's be real- finding beauty and lifestyle products that are both high-quality
and affordable can sometimes feel like hunting for treasure.
But guess what?
You’ve just hit the jackpot by joining us!
MASIC was born out of the passion for offering top-notch, luxurious products that won't break the bank.
We believe that luxury doesn't always have to come with a cost.
It must be easily accessible to everyone who aspires to have good quality products.
As a member of our exclusive mailing list, you’re in for a treat!
You’ll be among the first to hear about new arrivals, special offers and so much more…
We can't wait for you to get to know us and our Awesome Products.
As promised here is your 10% off exclusive discount.
{10% Off }
Love and hugs,
Malvika and Veronica
PS: Have questions, feedback or just want to chat? Hit that reply button! We would love to hear from you.
Email 2
Subject line: I Have a Confession to Make <First Name>
Hi, I'm Malvika and I have a little confession to make…
I am a firm believer in the beauty of simplicity when it comes to personal beauty routines.
Let's face it, sometimes the basics are all you need to glow like the superstar that you are!
I've been on a quest for ages, to discover high-quality products that could elevate my beauty routine.
But here's the catch: the good stuff often came with a hefty price tag.
And the budget-friendly options….Well, they often left me wanting for more!
That's when my bestie and co-founder, Veronica decided it was high time to create a beauty and lifestyle brand that's a game changer-
Enter MASIC!
Our mission is for You To Have It All: the simplicity, the luxury, the quality, the affordability.
Consider us your new beauty BFF.
With our products, you can kiss goodbye to greasy, heavy skin and say hello to a smoother, nourished you.
Plus here's a little secret: everything we create is 100% vegan and cruelty-free, proudly made right here in India.
PS: As a Warm Welcome, we are giving you a flat 20% off on our Bestseller Luxe-body lotion: Hot Mama.
That will leave you feeling like a million bucks without spending it!
Love and Hugs,
Malvika
Email 3
Subject line: The Masic Effect: Are You Missing Out?
We Are Not Our Only Fans <First Name>!
Hey<First Name>,
We totally get it- trust is a big deal when it comes to trying out new brands.
You might be wondering, “Does Masic really live up to the hype?”
Well, instead of just taking our word for it, why not hear from some of our fabulous customers who’ve fallen head over heels for our products?
Let's dive into their love letters to MASIC;
Sakshi Rawate, our resident grease-battler says “The body oil is amazing. I enjoyed it way too much. I’ve got greasy skin so I sweat a lot so I’ve stayed away from most body oils since they worsen that but not this one. It's so lightweight and the subtle aroma is everything! I love using it after a long day. Hella soothing!”
Kinjal Bhanushali, our lotion enthusiast says “I use the lotions both day and night. Love how carefully it is formulated which helps achieve smooth nourished skin and most importantly without feeling overly greasy. LOVE IT!”
Hasina Khatib the candle connoisseur says “As someone who is on a hunt for the next candle, the MASIC Beauty sleep candle did not disappoint. The description called it vacation in a jar and when I popped open the lid, my very first whiff confirmed that it was indeed a vacation in a jar!”
See it's not just us bragging about ourselves.
Our customers are singing the MASIC Anthem too…
Go ahead, click below to explore our range of products and join the MASIC fan club!
{SHOP NOW}
Love and hugs,
Malvika and Veronica
Email 4
Subject line: Luxury on a Budget?
Hey <First Name>,
We are not your typical brand founders; we’re more like your Beauty-Obsessed Besties, Malvika and Veronica!
We get it, finding beauty products that don’t break the bank can be quite the quest.
That's exactly why we started MASIC.
We are on a mission to make you feel like a superstar without emptying your wallet.
Our products are all about combining luxury with affordability!
Well, that's enough about us - we want to hear from YOU!
Got burning questions about our products, or beauty tips, or just want to say hi?
Hit the reply button. We’re all ears and no judgment.
Oh, and don’t miss out on our social media shenanigans.
We sprinkle special offers and giveaways just for our awesome followers. Join our awesome community by clicking below!
Your “beauty-obsessed” besties,
Malvika and Veronica
Abandoned Cart Series
Goal: Recover lost customers after they abandon their carts. Persuade them to go check out.
Table Of Content
Email 1 ( Reminder to Checkout)
Email 2 (Checkout reminder / Questions)
Email 3 (Bonus/ Discount/ Product Review)
Email 4 (Last Attempt / Deadline to Discount)
Email 1 (2/3 hours after abandonment)
Subject line: Hey, You Forgot Something!
Hi<First Name>,
It looks like you left something behind, and we couldn't help but notice.
Life’s busy, we get it. But guess what? Your favourite items are patiently waiting for you.
With just a click or two, you can complete your order and bring these goodies home.
Here’s a sneak peek of what’s in your cart:
[Dynamic block of products]
Ready to make them yours?Click below and finish what you started:
{Checkout Now /Return To Cart}
Warm regards,
Team MASIC
SOCIAL ICONS
Email 2 (24 hours after the first email)
Subject line: Make them yours<First Name>!
Hi there, we noticed you left some awesome items in your cart.
Here’s a quick reminder of what you’ve got your eye on:
[Dynamic block of products]
We wouldn't want you to miss out on these goodies, so don't let them slip away.
Take a minute (or even a few seconds) to complete your purchase and voila`-they are all yours!
Ready to make your day a little brighter? Click below to reunite with your cart…
{Finish Checkout}
PS: If you have any questions or need any assistance, we’re here to chat, so feel free to reach out. Just hit reply to this email.
Warm regards,
Team MASIC
SOCIAL ICONS
Email 3 ( 2 days after abandonment )
Subject line: Your Cart Misses You!
Your cart is a bit lonely without you.
It's holding on to the awesome products you’ve picked and waiting for you to come back and complete your purchase.
Here’s a little treat to sweeten the deal: you can get 5% off on your order at checkout.
Just our way of saying thank you for shopping with us!
Still on the fence? Check out the product reviews. They’ll help you make a decision.
Click on the button below to get your 5% off and reunite with your cart
{Get My 5%Off}
SOCIAL ICONS
Email 4 (a week after abandonment)
Subject Line: They are slipping away <First Name>!
We hate for you to miss out on your favourites! Your cart is on the edge of its seat and so is your exclusive 5% off!
But the clock is ticking and both will expire today…
Here’s a peek at what’s patiently waiting for you in your cart:
[Dynamic block of products]
Don't let them slip away… you’re just a click away from making them yours!
{Finish Checkout}
SOCIAL ICONS
