Anrok — 2026 Site Launch

Anrok's marketing team had a new brand and needed a Webflow site to match. As a Webflow Premium Enterprise Partner, I rebuilt anrok.com in a fresh Webflow project, and the full design, build, story, and content came together in under three months.

The Anrok brand was dated and in sore need of a refresh all around. The old site was full of content and code that had grown messy: copies of the same demo page, unused fields still holding data, and resources, events, and webinars spread across overlapping collections.

The team needed a new site that matched the brand, kept its search traffic, and let them launch pages and tests without waiting on a developer.

Design was provided by Brandbeet (https://brandbeet.com/ ) and I quickly set to work with a component-heavy build in Webflow. Each section is filled with customizable properties that work for the Anrok team and also enable easy configuration in Webflow Optimize for testing.

I already work with Anrok's marketing team on an ongoing basis. This launch was a separate project on top of that.

Started a new Webflow project instead of patching the old one.

Built the new templates: homepage, product, solutions, pricing, demo, articles, integrations, comparison pages, live events, and resources.

Connected the site forms to HubSpot and the careers page to Ashby.

Audited the content first, then removed or merged old collections, moved recorded events into webinars, and set up redirects so old links still work.

Fixed the technical SEO issues Ahrefs flagged: missing alt text, duplicate headings, outdated pages that shouldn't be indexed, and gaps in page descriptions and structured data.

Set Anrok up on the integrated version of Webflow Optimize at launch, with goals and audiences, so the team can run headline tests and show different messages to different visitors.

Froze content on the old site, moved it over, and checked it before launch.

I switched www.anrok.com to the new site on August 10, 2026. It came up right away, and nothing broke. The site is built to flex: new page templates, campaigns, and tests are now in the marketing team's hands. I still work with the team on tests, personalization, and new components.

— Brad Gardner, Web Growth Marketing Manager, Anrok (LinkedIn recommendation, Aug 17, 2026)

Client: Anrok, with Brad Gardner (Web Growth Marketing Manager) and the Anrok marketing team.

Brand: Brandbeat. Build: Emmett Armstrong.

Tools: Webflow, Webflow Optimize, HubSpot, Ashby, Ahrefs, Zapier, Figma, Claude Code.