MileIQ — Year-Long Marketing Site Partner by Emmett ArmstrongMileIQ — Year-Long Marketing Site Partner by Emmett Armstrong
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MileIQ — Year-Long Marketing Site Partner

Portfolio project
Emmett Armstrong

Overview

Multi-year retainer engagement (via @causeofakind) as the dedicated Webflow developer for MileIQ's marketing site, translating Figma designs into high-performing web pages while implementing sophisticated testing frameworks for conversion optimization.

Key Deliverables

Pricing Page Redesign - Built conversion-optimized pricing page with dynamic components
Custom A/B Testing Integration - Implemented LaunchDarkly and Eppo for data-driven optimization
Solutions Pages - Developed targeted pages for different customer segments
Campaign Landing Pages - Rapid deployment of promotional pages aligned with marketing initiatives

Technical Highlights

Custom JavaScript integration for A/B testing frameworks (LaunchDarkly + Eppo)
Seamless Figma-to-Webflow workflow for consistent design implementation
Responsive, performance-optimized builds across all devices
Maintainable component structure for easy updates
Added Webflow localization for 2 additional regions

Working Process

Weekly alignment calls ensuring continuous improvement
Rapid turnaround on marketing requests
Proactive maintenance and optimization
Direct collaboration with design and marketing teams

0 likes · 23 views · Aug 29, 2025

Freelance Webflow developer for MileIQ's marketing site, developing new pages from Figma designs through a year-long partnership.

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