Enterprise Marketing Analytics & Attribution — West Pharmaceutical Services
Built analytics and measurement systems connecting digital marketing, customer behavior, CRM, advertising, and commercial outcomes for a global enterprise. Worked across GA4, GTM, BigQuery, SQL, Python, Power BI, advertising platforms, customer identity resolution, attribution, and executive reporting. Programs contributed to major improvements in digital revenue, sales efficiency, onboarding performance, retention economics, and visibility into marketing ROI.
Skills: GA4, GTM, BigQuery, SQL, Power BI, Attribution, Marketing Analytics, CRM
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Enterprise Marketing Analytics & Attribution — West Pharmaceutical Services Built analytics and measurement systems connecting digital marketing, customer b...
