A little before + after
Austyn McFadden
A little before + after for The Secret Chamber.
The original identity had a lot of personality, but we saw an opportunity to make it feel more intentional, more versatile, and more representative of the world they’ve built around oddities and artwork.
We kept the strange. Kept the mystery. Kept the character.
We just gave it a stronger identity to live behind.
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Posted Aug 28, 2026
A little before + after for The Secret Chamber. The original identity had a lot of personality, but we saw an opportunity to make it feel more intentional, m...
