Project Title: Logo Design & Brand Identity for The Tea Africa
The Goal - The Tea Africa came to me with a challenge: they were fresh in the market and needed a brand identity that felt fun, energetic, digital-first, and disruptive—reflecting the fast-paced nature of the modern creator economy.
The Approach
Concept: I focused on the theme of "Connection."
Design System: I moved away from static imagery and created a dynamic grid system that allows the talent’s work to be the hero while the branding stays recognisable.
The Deliverables
Primary & Secondary Logo Marks
Social Media Brand Kit
Brand Style Guide (Typography & Color Theory)
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Project Title: Logo Design & Brand Identity for The Tea Africa The Goal - The Tea Africa came to me with a challenge: they were fresh in the market and neede...
