Hays County Barbershop Website Redesign

In 2021, I was contacted by a local barbershop to create an updated version of their existing website.

Objective Definition: The client needed a modern but approachable site that reflected the traditional values of barbershop culture while appealing to a broad range of locals—students, professionals, walk-ins, and loyal returning clients.

Audience Insight: The target users are Texas locals looking for reliable grooming services in a shop that values skill, hospitality, and community. Emphasis was placed on walk-ins, loyal customers, and talent recruitment.

Design Intention: We wanted the site to feel like the digital extension of a neighborhood barbershop window—clear, confident, minimal, but with charm.

Core Layout Strategy: Designed as a single, vertically scrolling layout to maintain simplicity and focus. Sections were chunked for clarity and flow:

Navigation Simplified: By placing all content on one page (with internal anchors), the site remains highly scannable—great for mobile users.

Jet Black & Pure White: High contrast for a classic barbershop look. Black blocks showcase services confidently.

Cool Slate Blue Accents: Used sparingly for buttons and calls to action to evoke trust and masculinity.

Subtle Gray Illustrations: Scissor icons add personality without cluttering.

Chose a serif heading font for elegance and nods to tradition.

Sans-serif body font for clean readability across all screen sizes.

Features a central brand block framed like a barber shop sign with a vintage outline box, capturing a nostalgic aesthetic.

Immediate CTA: “Schedule Appointment” — accessible, front-loaded for user efficiency.

Designed as modular black blocks with centered white text for maximum legibility.

Services broken into categories:

Each has pricing clearly listed with call-to-action buttons.

Visual symmetry and spatial pacing make it easy to scan and digest.

Introduced with bold location headers (IH-35 and Plum Creek).

Two columns of team bios per location, each with:

“Now Hiring!” block at the bottom right uses an outlined pen icon to separate it visually, serving as a subtle call to action.

This section anchors the site's recruiting efforts. Positioned just before the footer.

Friendly tone: “Hays County Barbershop is currently looking for highly skilled, creative individuals…”

Flanked by crossed scissor icons, reinforcing brand and trade identity.

Clear, minimal footer containing:

Wix Strip Sections for block layouts

Button linking to booking integrations

Anchored scrolling navigation for service and team quick access

Wix Repeater Elements for barber profiles, making it scalable for future staff

Compressed images to minimize load time

Simplified layout ensured excellent mobile responsiveness

Minimal use of animation or third-party widgets to preserve speed and stability

Add Google Reviews widget

Implement photo gallery carousel of actual cuts

Introduce online booking integration for each barber

Highlight barber specializations with badges (e.g., “Beard Specialist”, “Skin Fade Expert”)