An approachable and professional brand identity for a platform simplifying sourcing and payments from Chinese vendors.

Role: Brand Designer Scope: Brand Identity Design, Visual System, Digital Touchpoints Industry: E-Commerce / Procurement

Onemart is a platform that makes sourcing goods from China easy, while also providing seamless payment solutions for procurement from Chinese vendors. The brand needed an identity that communicates simplicity, reliability, and efficiency, reflecting a hassle-free international sourcing experience.

To create a professional, trustworthy, and approachable brand identity that positions Onemart as the go-to platform for seamless procurement and payments from China.

The design direction focused on simplicity, efficiency, and trust, ensuring the brand feels reliable and easy to use for global buyers.

The design process included:

Brand positioning and personality definition

Logo exploration and refinement

Typography, color palette, and visual system development

Application across web, app, and marketing touchpoints

Designed a clean and professional logo representing simplicity and global connectivity

Developed a color palette and typography system to convey trust and efficiency

Created a flexible visual system for digital and marketing platforms

Applied the identity consistently across web, mobile, and promotional materials

The final identity positioned Onemart as a reliable and approachable global sourcing platform, strengthened user confidence, and provided a cohesive brand system across all touchpoints.

The user flow illustrates the journey from opening the app to successfully locking or unlocking a door, including secondary features like guest access.