Gold Republic, a Dutch precious metals exchange platform, had relied on organic channels for a decade but needed to scale digitally to support growth. Through a comprehensive Google Ads transformation, combining search optimization, conversion rate improvements, and advanced analytics, we achieved 212% organic traffic growth, 527% more validated accounts, and 478% revenue increase in just 6 months. The improved efficiency transformed their digital presence from limited to performance-driven.

Gold Republic faced critical digital growth bottlenecks after a decade of reliable but limited online presence:

Underutilized paid channels – Relying mainly on organic traffic and basic Google Ads with no sophisticated optimization strategy

Low conversion rates – Website visitors weren't converting to validated accounts at competitive rates, leaving revenue on the table

No data visibility – Lack of proper analytics infrastructure made it impossible to identify what was working or optimize systematically

Limited digital expertise – Internal team didn't have the technical knowledge to scale paid acquisition profitably

With ambitious growth targets and increasing competition in the precious metals space, they couldn't scale on organic alone. They needed a complete digital transformation to compete and grow market share.

We designed a holistic 6-month growth roadmap built on four strategic pillars:

Launched targeted Search Engine Advertising experiments to drive quality traffic from high-intent keywords related to gold investment, precious metals trading, and wealth preservation

Conducted SEO optimization to improve organic visibility for commercial and informational queries across the buyer journey

Implemented keyword strategies balancing brand protection, competitor targeting, and new customer acquisition

Applied growth hacking techniques to reduce friction in the account validation process and decrease time-to-activation for new users

Tested landing page variations, form fields, trust signals, and value propositions to improve visitor-to-account conversion

Optimized mobile experience where significant traffic was dropping off

Built sophisticated remarketing campaigns highlighting social proof, regulatory trust signals, and authority markers (10+ years in business, licensed exchange)

Created sequential messaging that addressed common objections and educated prospects on the value of physical precious metals ownership

Segmented audiences by engagement level and customized messaging accordingly

Designed real-time Google Data Studio (now Looker Studio) dashboard providing conversion updates, marketing spend efficiency per channel, and performance by country

Implemented proper conversion tracking across the entire funnel from ad click to validated account to first transaction

Created attribution models showing multi-touch customer journeys

Month 1-2: Foundation & Audit Conducted comprehensive growth audit covering website tracking, PPC channels, SEO, and CRO. Identified quick wins and built prioritized roadmap. Implemented proper GA4 tracking and conversion events.

Month 3-4: Campaign Launch & Testing Launched restructured Google Ads campaigns with proper segmentation. Began systematic CRO testing across landing pages and forms. Deployed remarketing audiences and sequences.

Month 5-6: Optimization & Scale Scaled winning campaigns, killed underperformers. Optimized bids based on conversion data. Expanded successful strategies across additional countries and keywords.

Tools & Platforms: Google Ads, Google Analytics 4, Google Data Studio (Looker Studio), Google Tag Manager, Hotjar (heat mapping), SEMrush (competitive analysis)

212% increase in organic traffic through improved SEO and content optimization

527% growth in validated accounts (users who completed KYC/AML verification and were ready to trade)

478% revenue increase over the 6-month engagement period

Activation time reduced by 35% through streamlined onboarding flow

Cost per acquisition improved by 43% as campaigns optimized toward highest-value users

Remarketing ROAS of 18:1 proving the value of multi-touch attribution

Google Ads transformed from a supplementary channel into Gold Republic's primary growth driver. The efficiency gains allowed them to profitably expand into Belgium and German markets. The analytics infrastructure gave leadership real-time visibility into marketing performance for the first time, enabling data-driven budget decisions.

"The way Pascal improved our CPAs and massively improved our online revenue was nothing short of amazing. We're very happy with the results and would highly recommend their growth marketing services."

Most established businesses sit on untapped digital potential. Gold Republic had a decade of trust and a quality product but lacked the marketing infrastructure to scale. The breakthrough came from treating digital marketing as a complete system, not just running ads, but optimizing the entire funnel from click to conversion while building proper measurement. If you have product-market fit but can't scale profitably, the issue is usually system design, not market opportunity.