Captain, a men's skincare e-commerce platform, sought to enhance their user flows to boost checkout conversions and implement new designs for AI-driven features, including personalized skincare product replacement recommendations.

Simplify the concierge flow from online ad to checkout and introduced new user flows for pre-curated kits to enhance the overall buying experience.

Designed new features enabling customers to easily modify their skincare routines by selecting personalized product replacements based on needs and budget.

Based on user research, the majority of Captain's customers interact via mobile devices, leading me to implement a mobile-first design strategy.

All designs were handed off to development, and the new targeted flows, combined with marketing efforts, reduced the cost per sign-up from $150 to $7.