Success Story: Full-Service Social Media
Caitlin Mallory
As the Social Media Strategist and Manager for BOLD Theatre's acclaimed premiere of The Foreigners' Panto, I introduced the company's leadership to paid advertising and organic-style social content as an effective means of driving ticket sales during the show's limited run.
Working with an organization new to social media advertising allowed me to focus on creating sustainable systems for the company's future endeavors. I was able to instruct leadership on the basics of paid ads and share valuable insight into what content resonated most with their audience.
Outcomes:
Reached over 25,000 new accounts through organic content and paid ads
Gained 90+ new followers
Drove ticket sales with 200+ link visits
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Posted Jan 5, 2025
I was the social media strategist and manager for BOLD Theatre's acclaimed original production of A Foreigners' Panto.
