Social relationships expert Shasta Nelson needed copy to promote a couple of her upcoming TravelCircles trips, international trips designed to activate human connection through shared experiences of travel and culture.

Shasta sent me the itinerary for each trip, which I then used to break down into a list of highlights that could appeal to various kinds of travelers—foodies, outdoorsy types, those set on sightseeing or looking to immerse themselves in the culture, and others looking for a little R&R. I then did research into the country and cities they'd be visiting to answer the question, "Why would someone want to go there?" before drafting copy for the page.