At NayLiving, I led the creation of over 100 blog articles across five key wellness categories including mindfulness, community, self-growth, beauty, and healing. Each piece was written to reflect NayLiving’s calming, intentional brand voice, with content tailored to deepen community connection and drive engagement.
Beyond writing, I implemented SEO strategies to increase search visibility and manually uploaded and formatted each post on WordPress, ensuring a seamless user experience aligned with the brand’s visual identity.
Executed blog content strategy that gained readers from four continents, increased email subscriber list by 35% within months of launch, improving SEO score.