This project focuses on the branding and user experience design for a beacon technology product, leveraging Apple’s iBeacon framework. Similar to Estimote, this product enables seamless proximity-based interactions, enhancing location-based services for retail, events, and smart environments.
Branding Concept
The branding strategy aimed to establish a modern, tech-forward identity while maintaining accessibility and ease of integration for developers and businesses. The visual identity includes:
A clean, geometric logo that reflects precision and connectivity.
A color palette balancing tech-inspired hues with a human-friendly feel.
Typography that ensures clarity and professionalism across digital and print applications.
UI/UX Design
The user interface was designed to simplify beacon configuration and real-time monitoring while providing an intuitive experience for both developers and end-users. Key aspects include:
Dashboard Design: A streamlined control panel for easy beacon ma