Foxtale is a conversion-focused product landing page for a Vitamin C serum, designed to transform a traditional ecommerce product experience into a more engaging, premium skincare campaign.

I designed and built the landing page using PageDeck, combining product education, ingredient storytelling, social proof, and conversion-focused ecommerce sections into one cohesive experience.

The goal was to create a landing page that communicates both the science and experience behind the product while giving customers a clear path to purchase.

Rather than relying on a conventional product page, I focused on building a more editorial experience that introduces the product, explains its benefits, establishes credibility, and progressively moves visitors toward the buy box.

The entire landing page was created using PageDeck.

I used PageDeck to establish the initial product experience and then refined the page through custom:

Page structure and content hierarchy

Product positioning and messaging

Visual direction and art direction

Typography and spacing

Product and lifestyle imagery

Benefit-focused sections

Ingredient storytelling

Social proof and testimonials

Conversion-focused calls to action

Shopify product integration

The result demonstrates how PageDeck can be used to turn an existing ecommerce product into a more distinctive, campaign-style landing experience.

The page follows a product education and conversion journey:

The hero introduces the Vitamin C serum with a clear value proposition and immediate purchase opportunity.

As visitors move through the page, the experience explains the formula, highlights key ingredients and benefits, builds confidence through results and customer experiences, and reinforces the purchase decision with additional calls to action.

A product-focused opening section combining premium imagery, the core value proposition, key product information, and a clear path to purchase.

A concise overview of the serum's key benefits, helping customers quickly understand where the product fits into their skincare routine.

An educational section highlighting 15% L-Ascorbic Acid and Vitamin E, connecting individual ingredients with their role in the overall formula.

A results-driven section designed to communicate product effectiveness and strengthen customer confidence.

Customer experiences and testimonials provide additional credibility and help support the purchasing decision.

Simple product guidance makes it easy for customers to understand how the serum can be incorporated into their existing skincare routine.

The page closes by bringing the product and its primary benefits back into focus with a clear conversion opportunity.

The visual direction intentionally contrasts with my Sabores PageDeck project.

I used a clean, premium skincare aesthetic built around warm ivory, citrus orange, botanical accents, refined typography, generous whitespace, and product-focused photography.

The combination of editorial layouts and ecommerce functionality gives the page a polished DTC feel while keeping the product at the center of the experience.

PageDeck — Landing page design and development Shopify — Product and ecommerce integration AI-assisted imagery — Product art direction and supporting visual assets

The finished concept demonstrates a different side of PageDeck, using the platform to create a refined, product-led ecommerce experience with a strong visual identity.

Together with clear product education, intentional storytelling, and a focused conversion journey, the final landing page turns a standard skincare product into a more immersive digital campaign.