Nutrizone Content Strategy Development
Ijeoma Ntada
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Posted Oct 4, 2025
In this project, I developed a content strategy for a wellness and nutrition brand resident in Abuja, Nigeria.
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May 4, 2025 - May 10, 2025
NutrizonebyHKB:ContentStrategyOverviewNutrizonebyHKBstandsattheintersectionofnutrition,wellness,andlifestyle.Thebrandiscommittedtopromotinghealthforallbyadvocatingforqualitynutrition,mentalwell-being,andhealthylivingpracticesthroughinclusiveandexpert-ledcontent.ThispresentationoutlinesNutrizone’scontentpillars,socialmediastrategies,anddistributionplanstoestablishitasatrustedauthorityinnutritionandwellness.ContentPillars:FoundationofNutrizone’sMessagingNutritiousRecipesShareavarietyofrecipes,focusingongeneralwellnessandspecifichealthconditions.Showcaseabalancebetweenhealthymealsandoccasionalindulgences.Wellness&LifestyleDocumentroutines,fitnessjourneys,spavisits,andmentalhealthtipsforbalancedliving.ExpertInterviewsFeaturehealthprofessionalsdiscussingfoodsafety,myths,andwellnesstrends.City-BasedExplorationReviewhealthyrestaurantoptionsinAbuja.CommunityEngagement&CollaborationLocalPartnershipsCollaboratingwithhealth-focusedrestaurantsandfreshproducestores.Brand&NGOCollaborationsWorkingwithwellnessbrandsandorganizationspromotinggoodhealthandwell-being.InstagramStrategy:BuildingaTrustedCommunityContentApproach•High-qualityvisualsofmealsandwellnessmoments•Behind-the-scenesinsightsandteamstories•Founder’sspeakingvideosandinteractivereelsGoals(Next1Month)•15%followergrowth•10%averageengagementrateperpost•25-40viewsperstory