Introduction
I designed a logo identity for a ride hailing start-up set to launch in Ivory Coast.
Creative Direction
No particular instruction was given to me. So I decided to create something edgy. I sort for inspiration from competing brands but they didn't have the edginess I craved. But the logo for Formula 1 had it.
Brand Logomark
This is a brand logomark that can represent Co-Trajet on any digital or physical medium. It is a shorter version of the Brand Logo.
Brand Pattern
This is a design pattern to add to the distinction of Co-Trajet’s visual identity on her physical and digital media. I simply singled out the T from the logomark.
Images
