The Secrets Behind Temu’s Unbeatable Prices
In this piece, I explained how Pinduoduo, a $150 billion Chinese company, spent billions of dollars to break into the U.S. e-commerce market with Temu, gaining 250 million users (73 million in the U.S.) in under two years.
Also, I wrote on the science behind Temu’s extremely low prices—like Bluetooth speakers that cost $27 on Amazon but just $7 on Temu with free shipping—and how they’ve managed to outpace American e-commerce giants like Amazon and Wish.
The article ended by discussing how Temu continues to take on losses of about $1 billion each month to grow its market share in the U.S., a similar expansion tactic used by another Chinese company, TikTok.
You can read the full article here:
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Posted Dec 17, 2024
How a Chinese e-commerce giant is using billions of dollars to disrupt the U.S. market
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