Why Spotify Struggles to Make Money From Music Streaming by OlaOluwa AdeyemoWhy Spotify Struggles to Make Money From Music Streaming by OlaOluwa Adeyemo

Why Spotify Struggles to Make Money From Music Streaming

OlaOluwa Adeyemo

OlaOluwa Adeyemo

In this article, I discussed why Spotify, despite being the world’s largest music streaming platform, struggles to make profits.
For every $1 Spotify earns, it has to pay $0.70 in royalties to record labels and other rights holders of the songs it streams, leaving just 30% to meet all its operational costs, including salaries and marketing.
I further explained how Spotify spent over $1 billion to diversify into podcast streaming, which has proven profitable, helping the company achieve record-breaking quarterly profits in 2024.
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Posted Dec 17, 2024

Despite being the world’s largest music streaming platform, Spotify has struggled financially