Moving Company WordPress Redesign & Speed: Lighthouse 33 → 98 by Roman IglinMoving Company WordPress Redesign & Speed: Lighthouse 33 → 98 by Roman Iglin

Moving Company WordPress Redesign & Speed: Lighthouse 33 → 98

Portfolio project
Roman Iglin
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Goal

A California moving company needed a modern WordPress site and a fast paid-ads landing page, without losing lead tracking.

What I did

Full redesign on Elementor Pro with a custom child theme: homepage, city and service landing pages, mobile layouts
HTML cacheable at the host and CDN, third-party tags delayed until first interaction
A lazy video loader with posters and in-app browser autoplay; site videos re-encoded
Accessibility fixes: headings, contrast, form labels, menu controls
Git mirror of the live site, rsync deploys and a Puppeteer smoke test

Results

Ad landing page, Lighthouse mobile: 33 → 98
Page weight: 17.7 MB → 0.9 MB
Accessibility: 89 → 100
GA4, Google Ads, Meta Pixel and Clarity tracking unchanged

0 likes · 0 views · Nov 5, 2026

Elementor Pro redesign for a California moving company. Ad landing page: Lighthouse mobile 33 → 98, 17.7 MB → 0.9 MB, tracking unchanged.

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