DamEasy: Shopify Store That Increased Conversions 20%
FastForwardweb Agency
Client: DamEasy Flood Barriers — flood protection products for residential and commercial properties
Challenge: The existing Shopify store had poor mobile UX, slow load times, and a confusing product navigation structure. Customers were dropping off before reaching checkout.
What we built:
Complete Shopify theme redesign with custom sections and modular layout
Restructured product categories and navigation for faster browsing
Optimized product pages with clearer specs, imagery, and CTAs
Mobile-first responsive design with performance tuning
Streamlined checkout flow to reduce cart abandonment
Results:
20% increase in conversions post-launch
Faster page loads across mobile and desktop
Deeper customer engagement and longer session times
Tech stack: Shopify, Liquid, Figma
Live site: https://dameasyfloodbarriers.com/
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Posted Jul 12, 2025
Redesigned DamEasyFloodBarrier on Shopify—optimized UX, performance, and mobile experience—driving a 20% increase in conversions and deeper customer engagement.
