Minimalistic Branding for a Yoga Therapy Business

I created a full visual identity for a Yoga Therapy business in Darlington, to promote body, mind and spirit wellbeing within the local community. The goal was to attract more clients to their studio sessions, retreats, and additional services.

I designed a minimalist and calming logo symbolising harmony between the three core elements of wellbeing. The visual identity is anchored by an earthy, grounding colour palette and soft, approachable typography, creating a sense of serenity and balance. The project included essential corporate materials such as stationery, social media materials, and a range of promotional assets to support their outreach efforts effectively.