GauG: themed Fantasy Sports platform design

GauG recognizing Japan's eSports industry's lag behind global standards, aimed to activate and expand its community by integrating fantasy sports and NFTs.

When users enter League of Legends territory on GauG, the entire platform transforms.

The goal was to make the platform feel like a natural extension of the game itself.

We created numerous product flows for a seamless experience and digital collectible management. UI skins were created for each supported game.

This bento is an example of how platform shape shifts when users switch to VALORANT content.