BOLD STITCHES VISUAL IDENTITY

Bold Stitches Apparel

A daring and playful clothing brand brought to life through a punk-inspired cat mascot.

PROJECT OVERVIEW

Bold Stitches Apparel is a fashion brand that fuses punk energy with playful charm. The objective was to craft a visual identity that resonates with boldness and whimsy, appealing to a youthful and expressive audience.

OBJECTIVES

- Develop a distinctive mascot that embodies the brand's edgy yet approachable personality.

- Establish a vibrant color palette to reflect the brand's energetic spirit.

- Design typography that conveys confidence and modernity.

THE MASCOT

Central to the identity is a punk-inspired cat mascot. Its sharp yellow spikes introduce an element of rebellion, while its quirky expression ensures approachability. 

COLOR PALETTE

The chosen colors, electric blue, yellow and lilac, infuse the brand with vitality and modernity. These hues not only stand out but also complement the mascot's design, creating a cohesive visual experience.

A chunky, expressive customized typeface was selected to mirror the brand's confident voice. Its boldness ensures readability and reinforces the brand's strong presence across various mediums.​​​​​​​