Rubies Junior: Case Study
Madukwe Kenneth Obinna
Rubies Junior Case Study: Enhancing User Experience through UI/UX Design
Introduction:
Within the Rubies Junior app, tailored specifically for children and teenagers by Rubies Bank, my role entailed an extensive overhaul of the money request section. This critical feature facilitates loan requests from contacts, emphasizing a seamless and engaging banking experience for young users.
Challenges:
The pre-existing money request feature suffered from significant usability issues, lacking a clear and intuitive process for initiating and approving loans. Users encountered obstacles in navigating the system, while guardians struggled with managing approval requests. The objective was clear: to revamp the feature for enhanced usability and engagement.
Problem Statement:
The challenge at hand was to craft a streamlined and user-friendly process for requesting and approving loans within the Rubies Junior app, mitigating the complexities and inefficiencies of the previous design.
Process:
User Research:
Conducted comprehensive user interviews with both Rubies Junior users and guardians, uncovering widespread confusion and frustration with the existing design. Users expressed difficulty in understanding the process, while guardians faced challenges in managing approval requests.
Ideation:
Leveraging insights gleaned from user research, a meticulous mind mapping session ensued to generate innovative solutions. This exercise identified crucial features aimed at improving usability, accessibility, and clarity within the app's interface.
Wireframing:
Employing insights gathered and ideation outcomes, a series of low-fidelity wireframes were meticulously crafted. These wireframes underwent rigorous user testing and iterative refinement to ensure optimal usability and intuitive navigation.
Prototyping:
Utilizing industry-leading tools such as Sketch and InVision, a high-fidelity prototype was meticulously developed. This prototype integrated invaluable feedback from extensive user testing, presenting users with a seamless step-by-step process for loan requests and approvals.
User Testing:
The final design iteration underwent testing using maze. Users were queried to validate its effectiveness and usability. User feedback overwhelmingly indicated a positive response, with users reporting enhanced ease of use and navigation the app had a usability scor of 83.
Results:
The redesigned money request feature heralded a significant improvement in the Rubies Junior app's overall usability and user experience. By implementing a clear and intuitive process for loan requests and approvals, user engagement soared, resulting in heightened satisfaction and retention rates.
Conclusion:
The Rubies Junior app remains steadfast in its commitment to providing a seamless and engaging banking experience for its young user base. The successful redesign of the money request feature underscores the critical importance of a user-centered design approach and collaborative efforts within the design team. The outcome is a more intuitive, user-friendly, and engaging feature, elevating the overall user experience within the Rubies Junior app to new heights.
