Craft Headquarters: A Tour through the Creation of Brand Identity 1. Based on principles, the design process started with Craft Headquarters mission and ethos to guarantee that it was in line with the goals of the brand.

2. Concept and idea sketching cleared the path, enabling the conversion of intangible notions into concrete visual representations that formed the basis of the brand identity.

3. After experimenting with font and color schemes, decisions were made that reflected the spirit of Craft Headquarters, arousing feelings and guaranteeing brand coherence.

4. The teamwork, supported by frequent feedback, produced a unified brand identity that perfectly captured Craft Headquarters narrative and was poised to spark strong bonds and evoke emotions.