CRAFT HEADQUARTERS -Brand Identity
Talabi joshua
Craft Headquarters: A Tour through the Creation of Brand
Identity
1. Based on principles, the design process started with Craft Headquarters
mission and ethos to guarantee that it was in line with the goals of the
brand.
2. Concept and idea sketching cleared the path, enabling the conversion of
intangible notions into concrete visual representations that formed the basis
of the brand identity.
3. After experimenting with font and color schemes, decisions were made that
reflected the spirit of Craft Headquarters, arousing feelings and guaranteeing
brand coherence.
4. The teamwork, supported by frequent feedback, produced a unified brand
identity that perfectly captured Craft Headquarters narrative and was
poised to spark strong bonds and evoke emotions.
Like this project
Posted Apr 20, 2024
Craft Headquarters: A Tour through Brand Identity Creation, where the design process ensured alignment with the brand's goals.
