Why Blog? 5 Superb Benefits of Blogging for Your Business

When looking to create a stronger online presence for your business, you may wonder if you should prioritize blogging. According to the State of Marketing in 2020 report, blogs are actually one of the top three forms of media used when it comes to online content. So why are they becoming so popular among business owners? Here are 5 ways that blogging will benefit your business:

Blogs are a simple way for you to help your readers by delivering valuable information on the topics they are interested in or curious about. In the future, this will make them more likely to come back to you as a new or returning client, since they already have begun to trust you. They will feel connected to your business. Blogs are ranked number five in the list of trustworthy sources for online information, so it’s no wonder that internet users often turn to blogs for advice and knowledge!

Search engines are the number one way that traffic is driven to blogs in all industries, and companies who do blog have 97% more links to their website. By posting blogs on your website, potential customers are more likely to stumble upon your content just from one simple Google search. Even updating old blogs can keep up the amount of internet users discovering your links!  

Producing content that educates and answers the questions of potential and current clients will help them see you as a reliable source. By blogging you can prove to your leads that you are an expert in your field, which will make them more likely to come back to you as a client soon after or later in the future. Establishing authority through blogging is a great way to stand out from your competition.

Blogs are easy to share via email, text, and social media. 59% of the time, blogs are shared by people before they are even read! Your blog can continue circulating long after it is posted, thanks to the convenience of sharing. 69% of bloggers tend to use social share buttons, giving readers the opportunity to immediately repost the blog on Twitter, Facebook, or LinkedIn. That is a lot of exposure!

In order to stay updated after enjoying your content, readers may subscribe to your email list to continue to receive information from you. Just by blogging you can double your email traffic! These email updates will get people to come back for future blogs and potentially to do business with you too.

Including blogs on your website will lead to long-lasting results. This year alone the number of bloggers is expected to grow to 31.7 million, don’t be afraid to join them. With 77% of people on the internet reading blogs, you won’t want to miss out on this trend. So get blogging and stand out to your current and future clients!

Sources: HubSpot, Optinmonster