MEDIA & PARTNERSHIP SUPPORT

In the midst of the pandemic, the management team at The Armory found they would need to shift their business & the way they do work. Their small team not only edited operational procedures, but doubled down on their values by choosing to support their local community, utilizing the space as a food pantry during off-hours. Tapping into our extensive network, we amplified program awareness, securing meaningful media mentions through outlets such as DoNYC & The Desus & Mero Show, which ultimately helped drive donations from consumers & brands, such as Lyft.