Designed and built a monetized crypto knowledge platform, turning expert insights into a scalable subscription-based product.

Project: Website Design & Development Client: Andrew Stack: Framer, Thenty, Figma & n8n Role: End-to-end (Research, UX, UI, Strategy, Development)

CoinJuice started as a new business idea. Andrew, a crypto trader and educator with 5+ years of experience in Bitcoin and Altcoins, wanted a platform to share deep market knowledge. The initial plan was simple: publish everything for free. But early feedback revealed something important: this knowledge wasn't basic. It was premium. The challenge shifted from "how do we publish content?" to "How do we turn expertise into a scalable, paid product?"

After researching similar crypto platforms and reviewing user feedback, one insight stood out: People were willing to pay not for news but for structured, opinionated, expert insights. That insight changed the entire product strategy.

I designed and built CoinJuice as a content-first, paywalled platform that balances accessibility with monetization. Key features include:

Basic Auth & Paywall for gated premium content

Bitcoin & Altcoins live pricing

Advanced CMS for scalable publishing

Article search, filters & auto-tagging

Stripe integration for subscriptions

Automatic article-to-audio conversion for passive learning

The experience was designed to feel simple for readers and powerful for the creator.

Transformed a free content idea into a monetizable knowledge platform

Enabled Andrew to package and sell expertise, not just content

Built a scalable foundation for future growth (more content, formats, and pricing models)

CoinJuice launched as a product, not just a website

Expert knowledge has real value but only when it's positioned, structured, and delivered intentionally. Design isn't just about visuals. It's about making value obvious and chargeable.