Bona Lingerie - Visual Identity
Baysal Sümer
Brand Designer
Graphic Designer
Visual Designer
Adobe Illustrator
Adobe Photoshop
Bona is a premium lingerie brand designed for women. The brand celebrates unapologetic beauty and encourages confidence in being one's best self. Each piece embodies femininity and tenderness while also promoting sexiness and empowering the wearer to feel like a queen.
The branding project entails developing a logo that represents the brand's concept of blending tenderness and femininity with confidence and sensuality.
The diamond-like symbol in Bona's logo represents the brand's philosophy of creating unique, valuable, and rare lingerie pieces that empower women to feel confident, powerful, and deserving of the very best.