You can send your created dynamic segments to the remarketing channels; Google, Facebook, and TikTok to use them in your targeted campaigns. For instance, you can re-engage the following users and try to bring them back to your website or application with remarketing capabilities.

Users who did not open the app in the last 14 days (high likely to churn)

Users who did not open the app in the last 30 days (churned users)

Users who did not purchase in the last 30 days

Users who downloaded the app but did not register or log in in the last 7 days

Users who downloaded the app 3 days ago and opened the app only once

Users who abandoned their cart in the last 7 days.

Vodafone: 4.1% increase in ARPU

Honda: %40 conversion rate in returning users