EvoNatura Brand Identity Revamp
Nine Thread Studio
Sharpening the Story
Client Name: EvoNatura
Client Industry: Cleantech / Biotech
As EvoNatura prepared for a major 2026 investment round, they hit a wall. Despite having market validation from industry leaders, they lacked a clear brand identity.
The Situation:
The bioplastic sphere is crowded with competitors that all look and sound identical.
Their original tagline left people confused, making it difficult to communicate their unique technical advantage quickly.
They needed a bold, "out there" brand system to grab attention, attract pilot partners, and secure funding.
The Nine Thread Approach: Strategy First
We didn't just design a logo; we built a foundation of clarity. Our process pushed the founders to rethink their mission and understand why a "brand" is a strategic asset, not just a visual one.
Positioning & Messaging
We moved away from industry jargon to create a voice that is Honest, Provocative, and Determined.
We helped solidify their new positioning, messaging, and how to differentiate themselves from a crowded market.
The Content Strategy
We built a roadmap for how to speak to their target audiences (manufacturers, investors, farmers, end-users) and how to build their personal and company brand on LinkedIn to build brand awareness and attract potential partnerships.
The Solution: A Bold, Scientific Identity
We developed a full brand system and digital home that reflects their blend of science, innovation and makes them stand out against their competitors.
The Website
They went from having a simple landing page to a fully built-out website that was designed as a strategic hub to convert interest into pilot program partnerships.
Logo & Visual System
A complete departure from generic sustainability tropes, utilising a bold colour system including Microbe Glow to represent their scientific edge.
The Tagline
We replaced confusion with clarity. Their new tagline, "Plastic Engineered to Expire," was tested at industry events and immediately understood by the audience.
The Impact: Clarity for the 2026 Vision
We handed over a brand system that cut through the clutter and gave them a language investors and partners instantly understand.
They can now explain their value in seconds, not sentences.
Heading into 2026, they finally look like the heavy‑hitters with a confident pitch, a clear story, and momentum towards product–market fit.
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Posted Feb 6, 2026
Developed a bold brand identity and strategic website for EvoNatura.
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