An up-and-coming startup based in College Park, Maryland, Mindgrasp seeks to ease student workloads through artificial intelligence. Mindgrasp allows users to input any file, whether it is an article, link, or video, and return accurate and efficient notes to be used for studying or review. My role was to redesign their brand, enhancing their visual identity and overall user experience to better reflect their cutting-edge technology and commitment to educational support.

The existing branding was perceived as immature and overly dependent on common stock graphics. The company aimed to legitimize its presence by developing a distinctive and appealing visual identity that would resonate with and attract new audiences.

As the second member of the newly created Marketing team, I was brought on board to leverage my expertise in visual design to revamp the brand. My goal was to craft a professional, reputable new look that accurately reflects the startup's cutting-edge technology and steadfast commitment to educational support. Through strategic design enhancements, I aimed to elevate the company's visual identity and user experience, ensuring it resonated with its target audience and market positioning.

In choosing the typography and color schemes, I build upon their previous concepts to create a visual language that future marketing and design teams could use consistently. I prioritized creating a look that was clean and minimal to follow the current hype over Artificial Intelligence platforms, while maintaining a friendly and professional look that is attractive to their target audience of students.

Through custom, original digital graphics, I intended to show examples of how the logo and typography could visually communicate the purpose of Mindgrasp. These examples express the Mindgrasp's ability of coming to a concise, digestible understanding of content that may seem complex or confusing at first.

Multimedia content prepared for sharing for the entire summer and fall of 2022.

Mindgrasp now has a presence on multiple social media platforms including TikTok, Facebook, and Discord.

Usable interfaces have been created for Mindgrasp University, allowing the program to be ready for launch.

The mindgrasp Instagram account has since gained 80k followers in addition to a new look with diverse content.

Helped brainstorm TikTok ideas reaching audiences of over 2 million.