Custom Wordpress Design and Development
A prominent B2B industrial equipment supplier approached me to overhaul their slow, fragmented online store into a clean, high-performance WooCommerce engine. The existing site was losing qualified leads due to a frustrating 6+ second page load speed and lacked essential wholesale business systems. My goal was to completely rebuild the digital storefront from the ground up using a lightweight custom child theme based directly on their Figma designs. I engineered a custom product builder with dynamic conditional pricing, implemented a multi-language framework.