Built scalable product features and automation workflows for a creator-focused SaaS platform that helps businesses and creators automate Instagram DMs, lead capture, and engagement funnels.
What I Worked On
Led the product from ideation to MVP development and production deployment
Built and deployed the platform on AWS with integrations for PostHog analytics and Razorpay subscription billing
Developed backend services and APIs powering automation workflows and user interactions
Built scalable systems for trigger-based DM flows, lead capture, and engagement automation
Worked on authentication, performance optimization, and production-grade infrastructure
Contributed to workflow reliability, operational tooling, and platform scalability
Tech Stack
Node.js, React.js, SQL
Outcome / Impact
Supported automation workflows for high-volume creator engagement
Enabled scalable real-time interactions and workflow execution
Helped improve operational efficiency through automation and system reliability
Contributed to a production SaaS platform serving creators and businesses at scale
A SaaS social media management platform for creators & teams to schedule, collaborate, & publish content
across LinkedIn, Instagram & YouTube via official APIs.