Creator Automation & Engagement Platform by Devansh SahniCreator Automation & Engagement Platform by Devansh Sahni

Creator Automation & Engagement Platform

Devansh Sahni

Devansh Sahni

Short Description

Built scalable product features and automation workflows for a creator-focused SaaS platform that helps businesses and creators automate Instagram DMs, lead capture, and engagement funnels.

What I Worked On

Led the product from ideation to MVP development and production deployment
Built and deployed the platform on AWS with integrations for PostHog analytics and Razorpay subscription billing
Developed backend services and APIs powering automation workflows and user interactions
Built scalable systems for trigger-based DM flows, lead capture, and engagement automation
Worked on authentication, performance optimization, and production-grade infrastructure
Contributed to workflow reliability, operational tooling, and platform scalability

Tech Stack

Node.js, React.js, SQL

Outcome / Impact

Supported automation workflows for high-volume creator engagement
Enabled scalable real-time interactions and workflow execution
Helped improve operational efficiency through automation and system reliability
Contributed to a production SaaS platform serving creators and businesses at scale
Led to pre-seed funding for the product.
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Posted May 17, 2026

A SaaS social media management platform for creators & teams to schedule, collaborate, & publish content across LinkedIn, Instagram & YouTube via official APIs.