Brand Design | DOMO Mini Market

Domo is an independent mini-market company that handles the entire implementation of markets in high-end condominiums and commercial buildings.

We understand that today, more than ever, people value convenience, especially in upscale environments where every detail matters. Domo's proposal, and what we envisioned for this identity, goes far beyond simply making residents' lives easier—it aims to bring sophistication and exclusivity to everyday life.

  'Domo' means dome, evoking shelter, care, and unity. The arches align with the concept of a dome, moving away from the typical house icon and creating a distinct identity.

  We chose to use three arches of different sizes. Each arch represents one of the partners, reflecting the unity and synergy of those who make Domo happen. Additionally, the arches resemble market handles, connecting the brand to its industry through this visual association.

  The mascot is a stylized shopping bag whose handles mimic the shape of the DOMO logo, reinforcing the visual identity and creating a direct connection to the brand.

  Purpose: Designed to bring a friendly and welcoming tone to communications, particularly in interactions within the market and some external campaigns.

  Connection to the Brand: Representing convenience and approachability, it conveys DOMO’s values in a light and accessible way while maintaining a trustworthy and recognizable image.

  Applications: The mascot will be used in internal signage, promotional materials, and seasonal posts, adding a human and charming touch to the brand’s messages.