Floral Arrangements Web Design

Chandra Adamowicz

UX Researcher
UX Designer
Web Designer

Overview 🔎

My role in this project was to create a responsive web design and mobile app to customize flower arrangements for anyone who may need it. The target audience for this app was designed for anyone who could order floral arrangements, typically 19+.

Problem & Solution 🤝

My key restraints were taking in considerations for users wanting allergen concerns to be more noticeable, for there to be more options in selecting what type of flowers/plants consumers could purchase, and for consumers to make the choice of not making an arrangement if they could not understand how to or had difficulty ordering. My biggest challenge was making sure users got all information needed to properly/easily take care of the plants/flowers arranged for them. Later on, I made sure to add all information users request in our usability study to care for their plants/flowers at home without trouble.
Goals/Requirements: Add some goals or requirements that helped get this project to the finish line. • My goal was to create a responsive web design/website that allows users to easily customize floral arrangements for delivery. • Give proper information on all plants/flowers sold. • Give users our telephone number to contact us if they needed help with their order.

Process 🛣

My initial concept was to have consumers select what type of options they would like but to not give options for the arrangement itself, to create their arrangements and hope consumers liked the presentation we chose. I had to change this concept in a way that gave consumers options in every department except direct setup.
Finalizing, this web design meant including multiple options and considering consumers needs to be informed of concerns that themselves/ their families needed before making a final design in taking an arrangement home for their safety.

Results 🎁

Wrap up your project by highlighting your successes. If you’re able, highlight key metrics that were improved with the help of your project.

I really appreciate the company providing their contact information for orders if customers needed help. I'm older and have a hard time understanding technology! Charlotte was extremely helpful in creating a order that work in my budget and looked nice to send to my wife! 🗣

Name Paul K.

Takeaways 📣

In the future, I would like to create a web design that is easy for all consumers. I would like to add a feature that guides consumers through the site and helps them with all difficulties they may have.

2022

Partner With Chandra
View Services

More Projects by Chandra