This project aimed at creating the brand identity of a soon-to-be-graduated counselor's practice. The mission was to create a brand that mirrored her values: compassion, support, open-mindedness, and warmth. As well, to make her practice stand out in a competitive landscape while remaining authentic, approachable, and recognizable.

The solution was a comprehensive visual identity, encompassing a distinctive logo with an original symbol symbolizing growth and healing, a comforting and trustworthy color palette, and a blend of modern and welcoming fonts. This identity extended cohesively from stationery to social media marketing, and various branded merchandise. The result was a brand that not only visually represented her counseling services but also made her practice memorable and approachable, reminding clients that hope can indeed be put into action.