Brand identity for counsellor
Laura Sophie Mac
This project aimed at creating the brand identity of a soon-to-be-graduated counselor's practice. The mission was to create a brand that mirrored her values: compassion, support, open-mindedness, and warmth. As well, to make her practice stand out in a competitive landscape while remaining authentic, approachable, and recognizable.
Main Logo
The solution was a comprehensive visual identity, encompassing a distinctive logo with an original symbol symbolizing growth and healing, a comforting and trustworthy color palette, and a blend of modern and welcoming fonts. This identity extended cohesively from stationery to social media marketing, and various branded merchandise. The result was a brand that not only visually represented her counseling services but also made her practice memorable and approachable, reminding clients that hope can indeed be put into action.
Business Cards
Trifold Cover
Trifold Inner Spread
Website Landing Page
Ad
Notebook
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Posted Oct 23, 2023
This project aimed at creating the brand identity of a soon-to-be-graduated counselor's practice. The mission was to create a brand that mirrored her values.
