Event Strategy and Execution for MWCA 2018

As the Head of Marketing at Mercantile Pacific, I played a pivotal role in enhancing the company's visibility and engagement at major industry events. Specifically, I devised and executed the event strategy for our participation at MWCA 2018. This involved meticulous planning and coordination to ensure that our presence was impactful and aligned with our overall marketing objectives.

Over 2K+ new B2B customers were onboarded with additional annual recurring business of $20 Million generated.

My responsibilities included:

• Strategic Planning: Developing a comprehensive event strategy that aligned with the company’s marketing goals and objectives. This included setting clear targets for brand exposure, lead generation, and customer engagement.

• Event Coordination: Overseeing all logistical aspects of our participation, from booth design and setup to staffing and on-site management. I ensured that every detail was meticulously planned and executed to create a seamless experience.

• Marketing and Promotion: Creating pre-event and post-event marketing campaigns to maximize our reach and impact. This involved leveraging various channels, including social media, email marketing, and PR, to generate buzz and attract attendees to our booth.

• Stakeholder Collaboration: Coordinating with internal teams, vendors, and event organizers to ensure a cohesive approach. I worked closely with product teams to showcase our latest innovations and with sales teams to capitalize on networking opportunities.

• Performance Analysis: Measuring the success of our participation through detailed analytics and feedback. I analyzed key metrics such as foot traffic, lead quality, and brand visibility to assess our performance and identify areas for improvement.

By successfully executing this event strategy, I helped Mercantile Pacific enhance its brand presence, engage with key industry players, and generate valuable business opportunities.