Overhaul of the digital presence for an FMCG Conglomerate

As a Marketing Consultant for Jeyyam Global Foods, a leading FMCG company specializing in staple foods, spices, pasta, and more, I played a pivotal role in transforming the company's digital landscape. My responsibilities and achievements included:

• Digital Marketing Roadmap Development: Created a comprehensive digital marketing roadmap that outlined clear strategies and goals to enhance the company's online presence and drive growth. This roadmap served as a guiding document for all digital marketing efforts, ensuring alignment with the company's overall objectives.

• Online Presence Overhaul: Conducted a thorough analysis of Jeyyam Global Foods' existing online presence and identified key areas for improvement. Implemented a complete overhaul of the company's digital footprint, including a refreshed website design, enhanced SEO strategies, and optimized content to attract and engage target audiences.

• Ecommerce Platform Creation: Developed and launched a robust ecommerce platform using Odoo, tailored to the specific needs of Jeyyam Global Foods. This platform enabled the company to streamline its online sales processes, manage inventory effectively, and provide customers with a seamless shopping experience.

• SEO and Content Optimization: Implemented advanced SEO techniques to improve search engine rankings and drive organic traffic to the website. Additionally, optimized existing content and created new, high-quality content that resonated with the target audience, enhancing brand visibility and authority.

• Social Media Strategy: Developed and executed a targeted social media strategy to increase brand awareness, engage with customers, and drive traffic to the ecommerce platform. This included regular posting of engaging content, running social media ad campaigns, and interacting with followers to build a loyal online community.

• Email Marketing Campaigns: Designed and executed email marketing campaigns to nurture leads and convert them into loyal customers. This involved creating personalized email sequences, newsletters, and promotional offers tailored to the preferences and behaviors of different customer segments.

• Analytics and Performance Tracking: Utilized various analytics tools to monitor the performance of digital marketing campaigns and the ecommerce platform. Regularly analyzed data to gain insights into user behavior, campaign effectiveness, and areas for improvement, allowing for data-driven decision-making.

• Collaboration with Stakeholders: Worked closely with internal teams, including product development, sales, and customer service, to ensure a cohesive approach to digital marketing. Collaborated with external vendors and agencies to implement and optimize marketing technologies and strategies.

Through these efforts, I successfully revitalized Jeyyam Global Foods' online presence, enhanced brand visibility, and established a robust ecommerce platform that significantly contributed to the company's growth and market penetration.