Overview 🔎
The product:
We are creating a new app to help people find
coffee houses near them, pre-order for delivery
or pickup, order coffee and schedule a table at
a chosen coffee house.
Project duration: 08/2023 to 08/2023
The problem:
● to figure out if finding, preordering for individuals and group orders and ordering an order is easy for users to do. We’d like to understand what specific challenges the users might face in the ordering, scheduling, and paying processes and how we can help fix these problems.
The goal:
● Figure out if users can complete the core tasks within the app.
Process 🛣
User research: pain points
Pain point
How long does it take the user to locate a coffeehouse near them?
Pain point
How seamless are the steps The user takes and follows to complete the order?
Pain point
How long does it take to make collaborative group orders?
Pain point
Are there any parts the user gets stuck
Results 🎁
Impact:
The impact of our designs is evident in the enhanced usability and user experience of the travel planning application. As one of our study participants noted, "The changes in the app make everything so much smoother and user-friendly. It's like the app understands what I need."
The changes in the app make everything so much smoother and user-friendly. It's like the app understands what I need." 🗣
Victoria oucha
designer
Takeaways 📣
What I learned:
Throughout the project, I gained valuable insights into the iterative process of designing and refining a user-centred application. From conducting usability studies and analyzing user feedback to identifying pain points and formulating targeted improvements, I learned the significance of empathy-driven design and the art of translating user needs into practical solutions. This experience highlighted the importance of continuous testing and iteration to create an app that not only meets user expectations but also exceeds them by delivering a seamless and enjoyable user experience.
