Social Media Analytics Report
Yogini Jhingan
Marketing Analytics Specialist
Facebook Analytics
Instagram
Created and executed a new social media marketing plan resulting in
54% increase in accounts reached on Instagram
53% increase in accounts engaged on Instagram
10.4% increase in content interactions on Instagram
*in comparison to the past 2 months
Key Learnings:
Followers, engagement and interactions are on an upwards trajectory
Link clicks have room for improvement
Instagram reels are very effective in reaching new audiences
2021
