I created the following strategy for a hiring assessment for a baby-care brand.
Pre-Launch
Photoshoots & Design
Create a mood board
Source props
Edit picture and video content before launch
Social Media
Countdown on Instagram Stories
Launch Day
Launch Day Checklist
Announce on Instagram and Facebook
Post a series of Instagram Stories
Send out newsletter
Message customers on Whatsapp
Content
Coco-nuts for Allter!
Allter’s new baby care range is now live! Choose from an array of gentle skincare products, head to toe wash, massage oil to an all-purpose soothing cream. All our products are made with the goodness of plant-derived natural ingredients. We formulate our products to ensure they have no toxins, parabens or harmful chemicals.
Infused with Coconut, all of our baby care products nourish, hydrates and moisturises your baby’s skin. Our products are power-packed with the goodness of Ayurveda that helps promote better sleep, relaxation and boost the baby’s immune system.
Shop now on letsallter.com
Post-Launch
Website
Home Page
Pop up with a clickable button to take you to a landing page where these products can be purchased.
Blog
Search engine optimised blogs for keywords: coconut, coconut skincare, baby oil, baby skincare, baby skincare tips, keeping baby’s skin healthy. Topics can include:
Benefits of coconut products for babies
Tips to keep your baby’s skin healthy
Coconut products to pamper your baby
Massage tips for a happy and healthy baby
KPIs
Successful checkouts
Click-through rate from the pop-up and blog
Increase in number of visitors via SEO
Social Media
Instagram Stories
1 story every day for 2 weeks featuring the products with a swipe up hyperlink leading to the landing page to convert viewers into customers.
Incorporating polls, questions, quizzes to increase engagement.
Story Series
What’s new at Allter
Benefits of coconut products for babies
Step by step guide to use each product
An Instagram LIVE answering questions regarding the product.
Instagram and Facebook Feed
1 announcement and 1 follow-up post every third day.
Giveaway of a year-long supply of the baby skincare range.
Repost user-generated and paid media generated content.
Include hashtags: #babyskincare #coconut #allnatural #organic #makeinindia
Paid Media
Bloggers
Send the products to up to 3 mommy bloggers - a barter or paid collaboration with deliverables: 1 reel or video post and 3 Instagram Stories
Features
Barter or paid features on DSSC, LBB, SoDelhi and more. Listicle Carousels on Instagram are very trendy at the moment.
Budget: 1,50,000
Advertising
Amazon Ads
Instagram Ads
Facebook Ads
Google Ads
Target audience: Men and women aged 18 to 40 in Delhi and Gurugram interested in baby skincare, baby care, newborn, behaviour: recently had a child, sustainability, and wellness.
Budget: 1,50,000
(50,000 for Instagram swipe up story and boosted posts ads, 50,000 for variable and boosted posts Facebook ads, 25,000 for Google PPC ads, 25,000 for Sponsored Product Amazon Ads)
KPIs
Swipe-up and ad clickthroughs
Accounts reached
Content Interactions
Increase in followers
Social Listening via direct messages and mentions, Facebook groups and Amazon reviews
Offline Marketing
Pop-ups
Artisanal farmer’s markets like Earth Collective, Handpicked by PC, etc.
Sending pamphlets with each outgoing order received via website or amazon.
KPIs
Increase in product awareness and revenue
Whatsapp & Newsletter
Announcement Message: You can now shop Allter’s new baby skincare range! Choose from an array of gentle skincare products, head to toe wash, massage oil to an all-purpose soothing cream. All our products are made with the goodness of plant-derived natural ingredients and infused with coconuts. We formulate our products to ensure they have no toxins, parabens or harmful chemicals. Shop on www.letsallter.com
Feedback messages for people who ordered it: Hello, how did you find your recent order from Allter? We would love your feedback on our new product. Please let us know if there is anything we can improve upon.
KPIs
Email opens
Messages read
Clickthrough rates
Product sales
2021
