Disorganised navigation made it difficult for people to find the pages users need. This drove more users off the page because they couldn’t find information.

Outdated and inconsistent styling, low-quality stock photography, long texts and mismatched branding gave the previous website an unprofessional image and a poor user experience.

Improvements were made to the site’s interface and functionality to ensure a great experience for the user and strong performance across search engines.

Provided: Precise navigation that helps users understand the content and context of the website. Top-level links were organised meaningfully to ensure users are able to find the information they are looking for without interruptions.

Achieves strong visual impact with compelling imagery, consistent branding, and content that is easily readable. These elements evoke a sense of trust that establishes the company as a leader in the industry. Consistent colours, typography, and graphic elements all work together to build trustworthiness and ensure a seamless customer journey for its users.

Various sections throughout the site contain clear call-to-action messaging that aligns with the purpose of the purpose of the website and the goals of the company. The site not only informs its users but also entices them to take action regarding the services offered.

Site is optimised to ensure content displays properly across different screen sizes. This ensures the messaging is clear to users regardless of what device they use.