NŪDE: Vanilla & Oud Body Oil Launch Campaign
Aayma Noor
E-Commerce Hero Banner: Designed for high-end web headers and email marketing launches. Features clean layout hierarchy paired with liquid amber accent elements to highlight product purity.
NŪDE is a luxury sensory wellness brand introducing Ritual No. 2: Vanilla & Oud Body Oil. The goal was to establish a high-end visual language for their digital campaign, emphasizing warm elegance, sensory texture, and atmospheric note layering ('The Art of Slow Scent').
Design Approach & Strategy
Typographic Contrast: Paired an editorial high-contrast serif for title hierarchy with flowing Spencerian/script accents to evoke fluid luxury and organic warmth.
Tactile Asset Integration: Incorporated golden amber liquid motion splash effects, macro textures (cream, resin, wood), and clean line art to visually depict olfactory notes without clutter.
Palette Harmony: Built on a foundation of warm cream (#F9F6F0), deep espresso/chocolate, and rich honey amber tones to reflect the warmth of vanilla and the depth of smoked oud.
Slide 01 — The Reveal: Building anticipation for the drop of Ritual No. 2. Using minimalist warm cream styling and dripping golden oil visuals to draw the viewer straight into the sensory experience.
Slide 02 — Product Showcase: Clean, asymmetrical composition highlighting the hero bottle design against a soft neutral backdrop, paired with the signature campaign tagline.
Slide 03 — Scent Profile (Top Notes): Breaking down the opening olfactory notes with structured typography, technical callout lines, and dynamic liquid splash accents
Slide 04 — Scent Profile (Heart Notes): Showcasing the complex core of the fragrance. Maintaining consistent visual rhythm with precise technical note callouts and amber droplet composition
Slide 05 — Scent Profile (Base Notes): Closing out the fragrance pyramid with rich base notes, anchoring the carousel with sophisticated serif typography and grounding earth-toned elements
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Posted Oct 28, 2026
Established visual language for NŪDE's digital campaign for Ritual No. 2. (Concept Work)
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Timeline
Oct 15, 2026 - Oct 16, 2026
