Big City Gardener Brand ID & Web Redesign

Client Background: Big City Gardener, a pioneering urban gardening consultancy, empowers city dwellers to transform their urban spaces into green oases. With a focus on sustainable practices, they offer expert guidance, resources, and hands-on solutions for eco-friendly gardening in urban environments.

Project Objectives: The primary goal was to revitalize Big City Gardener’s brand identity and digital presence to better reflect its innovative approach to urban gardening. The redesign aimed to enhance user engagement, improve navigational efficiency, and establish a more resonant visual narrative that speaks to the heart of city-based garden enthusiasts.

Approach: Our strategy involved a deep dive into the essence of urban gardening, blending modern design elements with an earthy, organic aesthetic to capture the unique spirit of Big City Gardener. We conducted comprehensive user experience research to refine the website's structure, ensuring intuitive navigation and a seamless user journey. The new brand identity was crafted to be vibrant and inviting, mirroring the dynamic energy of urban gardening.

Outcomes: The redesigned website now boasts an engaging, user-friendly interface with enriched content and improved functionality. Visually, the site communicates the brand’s ethos through a harmonious blend of modern design and nature-inspired elements. The refreshed brand identity has been well-received, significantly enhancing Big City Gardener’s market presence.

Impact: Post-launch, Big City Gardener witnessed a marked increase in user engagement, online traffic, and client inquiries. The new brand identity and website have not only elevated their digital footprint but have also fostered a stronger community around urban gardening, furthering their mission of greening city spaces.